Building Your Employment Brand through Social Media

An MBA graduate of the University of Maryland, Paul Mason of Greensboro, North Carolina, has served as director of corporate communications for MSC Industrial Supply Co. since 2015. In addition to leading a rebrand that included a new company logo and tagline, Greensboro resident Paul Mason has boosted employment engagement through new digital communications channels.

For business entities ranging from small startups to large corporations, social media is a powerful, convenient, low-cost tool for building brand recognition. Posting high-quality content on a consistent basis aids in recruiting, as potential employees are increasingly choosing social media channels over job boards when looking for new jobs. Employee-generated and user content is a great way to effectively convey company culture, as is official content from corporate handles that reflects the company’s brand.

Building employment branding through social media ultimately saves the company money, as a positive company social identity will create buzz and attract top-notch job candidates. Keeping current employees engaged and invested in the brand increases retention rates, which also saves on hiring costs.